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Web Copy Tips
Here are a few website copywriting tips that I presented to my NPI Group on Thursday. I told them I would pass along an email for their reference, but decided to make it into a blog post and kill two...
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Website Copywriting Tips
It is not that we don’t want to read anymore, we just don’t want to plough through 682 words of fluff to get to the information we want. We’re impatient, we should be, we want it now. (I run a...
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Real Estate Writing Tips
It’s easy to criticize right? But while pretty real estate descriptions won’t necessarily impress a buyer’s agent, they will make a difference to a buyer by putting a face and a personality on a...
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Effective Resume Writing Tips
While we offer affordable resumes, there’s plenty you can do to shine up your professional documents so you stand out from the crowd: Resume Tips The use of an “objective” is a bit dated; if you want...
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Keeping Your Website Content Fresh
We Tweet and Facebook and YouTube and post our updates to LinkedIn. To compete in the modern marketplace, these are all necessary evils. Typically, the objective is to make connections and establish...
View ArticleWriting Effective Press Releases for the Web
When writing a press release for the internet, your approach is not that of a copywriter. You want to approach the story as a journalist. Before you actually sit down to create one, be prepared with...
View ArticleThe Curse of the Cursor: Effective Business Writing Tips
What is the hardest part of writing for your business? It’s the starting part. Solution: Don’t fixate on the first sentence; it’s typically the last one you write anyway. Writing is a Process You’ll...
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Oh, What You’ll Find!
For me, editing is like an archeological dig. It’s not just about repairing grammatical errors; it’s about liberating someone’s message. I was speaking with a client the other day about whether or not...
View ArticleDon’t Let Words Get in the Way!
If you struggle with writing for your business and the thought of creating effective blog content gives you stress…stop for a second and breathe. First of all, you know your stuff – knowledge of your...
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Murder Most Foul
Mario Puzo’s The Godfather is in my top five favorite books of all time — not just for the incredible storyline and passionately flawed characters, but also because of its life lessons. If you never...
View ArticleEven Editors Have Editors: Don’t Let Grammar Get in Your Way
One of the things that keeps people from updating blogs or sending email newsletters is their doubt about being able to express themselves effectively. The irony is that no one knows your business...
View ArticleWhat “Frequently Asked Questions” Do Your Clients Have?
After recently editing a comprehensive FAQ section for a client’s training manual, it got us thinking about the value of information formatted in this fashion for everything from websites to brochures....
View ArticleTips for Writing Better MLS Descriptions
A picture is worth a thousand words, but compelling content is pretty priceless. For Realtors who are listing homes for sale there’s no doubt a virtual tour showcases a property’s nuances. But when the...
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Keeping it Simple
Developing a killer content marketing strategy takes some thoughtful consideration, but sometimes effectively promoting your business can be as effortless as a deceptively simple flyer. My writing...
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How to Respond to an RFP and Remain Sane
An RFP (Request for Proposal) complies with the prerequisites for the “be-careful-what-you-wish-for-as-you-just-might-get-it” category. Known to strike fear in the savviest competitors, this...
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